Take your business to the next level FOR THE WIN. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play. Reality is Broken by Jane McGonigal A Newborn Business by Zoltan Andrejkovics For the Win by Kevin Werbach Gamification by Design by Gabe Zichermann. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and.

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Feb 04, Christophe Addinquy rated it it was ok Shelves: There is a glossary of terms, from ‘advergames’ to ‘World of Warcraft’, at the end.

Helped me know what gamification is from the cor, analyze and understand what goes into designing a gamification process. Tales from the Couch. When you’re a spy, you see a lot of strategies. Perhaps because there is no running example behind it.

For the Win by Kevin Werbach

I found myself agreeing with Ian Bogost, quoted near the end of the book, “Gamification is bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it. The narration is rather poor.

There are no discussion topics on this book yet. This is a short overview of the new field of Gamification. The book is divided into six lessons, referred to as levels. Badges, points to tell how good they are. Of course, it will take a lot more than this to get deep, but this is an excellent start.


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Well said, young lady, well said! If fir give kids gold stars or even money, they will improve up to a certain point and stop this has even received a name: Some very practical and sound advice on how to approach gamification, along with anecdotes of haphazard pertinence. Take your business to the next level– for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year.

The speech is fast and inanimate, and sounds like someone trying to quickly plough through the material instead of delivering a genuine account. Mar 25, Nick Turner rated it really liked it. For the Win by Kevin Werbach.

For the Win

May 22, Ashley rated it it was ok Shelves: Dec 30, Robert rated it liked it Shelves: For only fod, this book is a very good primer on gamification. A well-designed game goes right to the motivational heart of the human psyche. I found that the authors kept repeating ideas about locating meaningful ways of introducing game I may be biased against business oriented books.

A political sideshow derails the national news cycle and destroys a candidate. Introductory courses or books are mostly boring – after all, usually you know a bit about the subject from your general knowledge and experience, and it is just werbacj to read the basics. The authors explain a 5-step design process which can give a gamification project the best chance of being eff A positive and balanced account of what gamification is and how to exploit it for fun and profit.


Lists with This Book. The authors conclude a chapter by advising that gamification be implemented in a socially beneficial way p.

For the Win Audiobook | Kevin Werbach, Dan Hunter |

He is also an adjunct associate professor of legal studies at The Wharton School, University of Pennsylvania. It must be fun – if users think your kevjn is fun, they are more likely to come back.

The case of Cow Clicker is considered in detail. Typical methods include point rewards, top leaderboards, and achievement badges.

A well-designed game goes right kevi the motivational heart of the human psyche. Jan 30, Graham Herrli rated it did not like it Shelves: Ratings and Reviews 0 0 star ratings 0 reviews.

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